Project Background

The village of Shorewood, Wisconsin (population 13,315 – 1.2 sq. miles) is located within Milwaukee County's North Shore communities. It is a completely built-out, first-ring, urban suburb of the city of Milwaukee that is amongst the most densely developed municipalities in the state of Wisconsin. There are approximately 28 miles of roadway within the village serving 6,453 housing units, 53.4% of which are renter occupied. The village is adjacent to the University of Wisconsin-Milwaukee, which also impacts parking demands. The Village also maintains two commercial corridors (N. Oakland Ave. and E. Capitol Dr.) that have significant multi-story office, residential and mixed-use properties.

In 2018, the Village Board of Trustees undertook a prioritization process based on its current vision to identify current needs, and a transportation and parking analysis was selected as a top priority. Within that discussion, it was noted that over time numerous projects and requests have been implemented to fix changing development patterns and market demands. It is expected that through this comprehensive study the Village will develop a guide to reference as projects are requested and elected for implementation.

The Village anticipates creating an internal technical advisory group of staff, under the oversight of the Public Works Committee Chair to help guide the process, gather and disseminate information. Communication with and to the technical advisory group through the project leader (Planning and Development Director) should be anticipated throughout the project. The technical advisory group will also consult with citizen board members (Community Development Authority, Conservation Committee, Elder Services Advisory Board, Pedestrian and Bicycle Safety Committee, and Plan Commission), representatives from the Business Improvement District and School District, and elected officials, as necessary.

Estimated Timeline

The Village anticipates that this analysis can be undertaken in the spring and summer of 2019 with approval prior to the discussion and adoption of the Village's 2020 budget. Details of the RFP timeline are noted below.

• Deadline for proposal questions and notice of interest January 18, 2019
• Proposal question responses emailed to consultants of interest January 23, 2019
• Proposals due January 25, 2019
• Firms notified of interview (if needed) February 1, 2019
• Interviews (if needed) February 5-12, 2019

Village Board approval of contract February 18, 2019

The above schedule for review by the Village is subject to change. The Village does not anticipate the need to conduct interviews for this RFP process; however, should staff determine there is a need, firms will be notified on the date noted above. The Village will not be legally obligated to adhere to the dates for interviews, recommendations and award. Interviews will be with staff and the Board chairperson of the recommending Board Committee.

Project Scope

Task 1 Transportation Analysis

1. Street Classification and Circulation
   1. Document and review existing transportation conditions and circulation patterns
      1. Traffic counts, to be collected as required
      2. Speed zones
      3. Signage and wayfinding
   2. Identify and review special areas of attention (school zones, one-way streets, high traffic, safety issues, etc.)
   3. Recommend a street classification system and areas for discussion of circulation modifications
2. Traffic Controls and Calming
   1. Identify designs for traffic controls and calming based on proposed street classifications and context (school zones, for example)
   2. Recommend options for a process by which requests are evaluated to determine whether or not a request is granted approval for implementation
3. Bike, Pedestrian and Transit Accommodations
   1. Review existing accommodations and plans
      1. Bike (including connections to regional trails and sharing systems)
      2. Pedestrian
      3. Transit (stop locations and amenities)
      4. Other/new technologies (scooters, streetcar, ride share, etc.)
   2. Identify potential modifications, additions or priority improvements
4. Design, Approval and Implementation of Transportation Projects
   1. Document existing review, approval and implementation processes for transportation and infrastructure improvements
   2. Recommend options for a process for public involvement and requests

Task 1.1 Metro Market Redevelopment Circulation Study

1. Review traffic circulation within the parking structure and surrounding the redevelopment and recommend proposed improvements, if any.

Task 2 Parking Analysis

1. Daytime Parking
   1. Review existing daytime parking provisions, regulations, fees and agreements, for residents, commuters, customers and employees
      1. Special Permits (Loading Zones, ADA, hardship, etc.)
      2. Impact Zones
      3. Winter regulations
   2. Identify inventory gaps and solutions
   3. Recommend options for regulation modifications, not to include the Residential Congested Commuter Area
   4. Recommend options for fee adjustments (potential assessments or parking meters)
   5. Provide recommendation of options on evaluation of requests for no parking or other requests
2. Nighttime Parking
   1. Review existing nighttime parking provisions, regulations, fees and agreements
   2. Provide recommendation of options to any changes, based on inconsistencies, best practices, public input or revenue/fee implications
3. Municipal
   1. Review inventory of municipal parking provisions, regulations and fees
   2. Provide recommendation of options to any changes
4. ADA
   1. Provide the legal requirements and any recommendations for providing on street ADA parking, including a process for evaluating and implementing resident requested ADA on street parking accommodations
   2. Provide the legal requirements and recommendations on permitting temporary ADA parking accommodations , including a process for evaluating and implementing resident requested ADA temporary on street parking accommodations
5. Enforcement
   1. Review existing permitting software capabilities and restrictions, in consideration of required implementation
   2. Document existing enforcement procedures

Task 3 Public Engagement

1. Review 2019 community survey and incorporate relevant feedback
2. Work with technical advisory group to implement a public engagement strategy, including outreach to landlords, including duplexes, and citizen committees
   1. Engagement efforts to include at least two public/town hall meetings for daytime and nighttime audiences
3. Create materials for information dissemination and engagement
4. Utilize feedback and ideas in Traffic and Parking Analysis

Task 4 Summarize Findings and Recommendations, Approval and Implementation

1. Prepare report of findings and recommendations based on items identified in Tasks 1 and 2
2. Incorporate user-friendly maps and diagrams, including GIS data for the Village's online mapping system
3. Present findings and recommendations to technical advisory group and Village Board

Complete details of the RFP may be found at: https://www.villageofshorewood.org/DocumentCenter/View/6807/RFP-Transportation-and-Parking-Anaylsis