Throughout 2016, the association focused on serving our members by improving communications, offering new benefits, and opening more opportunities for member engagement. Here are a few highlights.
A communications audit completed in December 2015 found that APA succeeds in providing extensive planning information, promoting the expertise of the profession and its members, and offering tools and support to help members and other stakeholders. The independent auditor's suggestions for improvement included streamlining communications and developing a social media strategy focused on just a few platforms to tell our stories quickly, with maximum impact.
APA responded by working throughout the year to develop a communications calendar based on the Board-approved Development Plan that guides and coordinates internal and external messaging among all APA departments. Efforts are under way to bring in chapters' and divisions' efforts as well.
APA's all-new website, introduced in March, was a year in development. Members who shared their opinions and feedback during planning and production helped determine and sharpen the site's organization and functions.
The site is designed with mobile in mind, so every page looks good on every device, and anything possible on a desktop works on a smartphone or tablet. Highlights include a highly customizable search, expanded capabilities in My APA, and a robust Career Center. At the heart of planning.org is the Knowledge Center, a storehouse of APA resources to help members work better every day: research, publications, e- learning, videos, podcasts, the Image Library, and our consolidated blog, which features frequent, thought-provoking posts on a variety of planning topics. All these tools are organized, tagged, and ready for duty.
On September 30, 2016 — the end of APA's 2016 fiscal year — APA had 36,579 members, including 16,112 AICP members (44 percent).
APA's budget for each fiscal year (October 1–September 30) supports the goals and related action items in the Development Plan approved by the Board of Directors.
Total assets for APA as of September 30, 2016, were $18.1 million. Our most significant assets are cash, investments, property, and equipment. Total liabilities for APA were $11.4 million, including deferred dues revenue, deferred rent, pension obligations, and accrued liabilities.
Total revenue and expenses for FY 2016 were $22.5 million and $22.2 million, respectively, generating a positive net change in assets of approximately $300,000, compared with a budgeted change of $500,000.
APA programs included Planning magazine, policy and outreach, chapter and division services, the Early Career Membership Program, career services, advertising, member services. the National Planning Conference, research, APA Books, and subscription periodicals. AICP programs included education, certification exams, certification maintenance, and member services.
APA's new election cycle took effect in 2016, and new leaders assumed office on January 1. Beginning four-year terms in leadership positions were Cynthia Bowen, AICP, President-Elect of APA; Glenn Larson, AICP, President-Elect of the AICP Commission; a number of APA Directors and AICP Commissioners, and officers of several APA chapters and divisions.